Siebel was planning his next move after his pioneering CRM software company Siebel Systems was acquired by Oracle for $5.85 billion in 2005. He earned his legendary status not only for creating the first CRM platform and building it into a multi-billion-dollar business, but also for famously taking on the industry’s most ferocious competitor in the form of Oracle founding CEO Larry Ellison. The Ellison vs Siebel story was the stuff of Silicon Valley lore and was amply played out in the pages of the business press, most notably by Forbes colleague Rich Karlgaard.
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